01 · Photography portfolio and print commerce
Victoria Smith Photography
The problem
Victoria’s site lived on a template host: adequate looking, but slow, and soul-destroying to update — a large photographic catalogue managed one item at a time, built for clerks not makers.
The solution
We rebuilt it as a custom system she owns. Performance is significantly better. Batch upload and real administration removed the repetitive CMS burden. Ongoing costs are lower, and the same foundation later carried her Coldplay book site.